The Awards Procedure

The Luxury Wine Brand Awards are voted for by the public and are awarded to Wineries and related industry stakeholders across many different categories, presented on a country, regional,  continental, and global  basis, with one Wine Brand receiving the overall global accolade.


Wine Brands can self-nominate, be nominated by guests, travel agents or tour operators for consideration in the Luxury Wine Brand Awards, which is made possible by the nomination facility on our website. Constant feedback from guests about their experience at a property allows us to evaluate the respective Wine Brands to qualify them for participation.The qualifying Wine Brands are then formally invited (or accepted) to participate and register in the Awards initiative. Official nominees will automatically be invited to register in the following year’s Award season at a preferential rate.

•Winning Levels

Participants compete on a country, regional, continental and global basis. Only brands competing in the same categories compete against each other. Regional levels are as follows Latin America, North and Central America, Caribbean, West & Central Africa, East Africa, Southern Africa, Middle East & North Africa (MENA), Western Europe, Eastern Europe, Northern Europe, Southern Europe, Indian Ocean Islands, Central Asia, East Asia, South East Asia, South West Asia, Southern Asia, Australasia and South Pacific/Oceania.


Anyone can vote online during the designated voting season, attracting ever increasing votes annually

•Judging criteria

Judging criteria is based on unique wine features and presentations of the Wine Brand and service delivery. The size of a property is not taken into consideration to determine eligibility.

•Winners and the Gala Awards Ceremony

Winners are determined at the end of the voting season, and interim results are then released to the respective Wine Brands. Participants will be invited to attend the Gala Awards Ceremony, where the Official winners are announced, also revealing the category and region of the Award achieved. This event is the year’s highlight, with many new business opportunities forged from the meeting of hospitality and wine affiliates and media partners around the world.

•Luxury Wine Brand Awards Marketing Material

A Nominee Marketing Kit will be provided to participants upon registration, a Voting Kit prior to the voting season, as well as relevant Winner Logos after the official results have been released.

•The Ultimate Wine Brand Guide

The Ultimate Wine Brand Guide is an annually published high-quality e-book, profiling and show casing all participating Wine Brands. Travel agents, tour operators, and wine enthusiasts use this as a guideline to research, discover, recommend and book Luxury Wine experiences. 


The once-off annual registration fee is £890 per wine brand. The fee includes extensive global marketing and exposure throughout the year.

•Why enter our awards

Participation alone delivers Brand growth on an international level. As an official participant, each Wine Brand receives a digital marketing service and promotional campaign toolkit to ensure maximum exposure on all marketing platforms. Winning a Luxury Wine Brand Award will not only inspire the confidence of guests and retain a loyal clientele in this highly competitive market, but it will also stimulate continuous growth and development of your Wine Brand.

•Marketing Services Included

Online Profile Listing

Each participant receives a dedicated online profile that showcases the Wine Brand’s unique selling points. The profile features:
– Wine Brand description and images
– Wine Brand contact details
– Location pin on Google Maps
– Link to Wine Brand website and social media channels
– Live social media feed of Wine Brand’s social media channels
– Latest news and promotions via the social media windows
– The profile can be edited and updated by the client
– Adding of a PDF press release or promotion with description
– Adding of your YouTube video to play on your profile
– Wine Brand features and facilities
Luxury Wine Brand Awards provides a free website platform where travelers can access and book directly with the Winery of their choice.

Marketing Tool Kit & Voting Tool Kit

We Provide the official nominee and winner logos to be used on all your marketing material at your discretion for years to come. Voting tools include a voting button, e-mailer, social media artwork as well as instructions in order to launch a successful marketing and voting campaign. Each participant also receives a personalized voting page during the online voting phase.

Dedicated Wine Brand Liasion

Each Wine Brand participant receives an allocated professional Wine Brand consultant who manages the Wine Brand registration, sets up and administrates the Wine Brands‘s digital online profile, communicates all important information, provides the marketing tool kit and general support to ensure a successful journey.